“Niche” From Webster’s; “A place, work, or use for which a person or thing is best fitted”.
The Internet: A unique, cost-saving opportunity.
“Orbital Action” has a solid position as a first-class performer within the Niche market of screening plants. Combining the advantages of Orbital Action with the power of the internet, Orbit Screens, Inc. minimizes the cost of moving its products to the end user. It is: Factory Direct.
Traditional construction equipment marketing and sales channels for large volume machines, such as Tractor Loader Backhoes, Skid Steer Loaders or Bull Dozers use solid dealerships strategically located to serve their markets. Dealer personnel are well-trained and provide full service along with replacement parts, usually available on-site. As could be expected, this is not without cost and low volume, Niche Market products find it difficult for a dealership to recover costs. Therefore, sales and service training, parts stocking along with customer service may come up short.
With the unlimited possibilities of using the internet and smart phones with picture and video capabilities, we now have a path for a manufacturer to communicate directly and very effectively with the end user while he is standing beside and looking at his machine. Training, assistance, tips etc. are immediately available. Additionally, once a service part is identified, Fed-Ex, UPS, the Post Office, and others provide rapid delivery, next day if needed, directly to the users’ address thus, eliminating the cost of a trip to a dealership. While not “free”, it is relatively low cost, quick, and easy for all concerned.
As noted, Orbit Screens, Inc. has a sales (factory direct) and service plan to minimize the cost of moving its products into user’s hands and provide aftermarket service through use of the internet. Another big plus, when it’s time to take your screening machine out of your fleet, we have provided a simple, no-cost method of minimizing the risk of an Auction. See: Pre-Owned